11 benefits of building a successful brand in 2022

Keeping up with your competitors can be a huge challenge. Asserting yourself in a vastly oversaturated market can be a big undertaking if you don’t have the tools or knowhow to succeed. When it comes to elevating your business, it can be hard to know where to begin, all while it feels like your peers are miles ahead of you on their journey.

Speaking from experience, working with startups through to global, household names, the best way to jumpstart your business is through strong, effective and relevant branding. Branding establishes an essential level of credibility by growing an identity that will generate both connections with your audience and establish confidence within your business. The benefits enabled by successful branding will empower your business to reach new heights, connect with your chosen audience and achieve your business goals.

Here are eleven advantages that will propel your business forward when you take your branding to the next level:

1. An Emotional Connection

To land that first role in design, you won’t get anywhere without a portfolio. Display only your best work, explain the challenges you encountered and the process of how you reached the final design. Proof-read the portfolio and covering letter and ask someone else to check it as well.


2. Confidence and Trust

You can’t put a price on the sense of pride you’ll achieve when you have a successful business. Branding is the first step in truly establishing yourself as a competitor in your field. You’ll have the tools, the look and the feel of a bona fide business. Not only will your audience appreciate your credibility, but you will as well. Branding provides you with the essential image and purpose you need to have confidence in your business and trust in your future success.

3. Loyalty and Referrals

When you have a recognisable brand, you’ve built a basis for customer loyalty. When you deliver on your goals, your customers will have faith in your ability based on their positive experiences. Your brand becomes a reliable resource that your audience can trust. People love to share their positive business experiences, so you’ll not only build loyal, repeat customers, but open the door to referrals from your returning audience.

4. Increase Reputation

Your reputation precedes you when your branding works. A brand identity establishes your presence in your field, which will pull your customers right to you by virtue of your authority. Branding grows your identity and as your business proves its reputation, your expert status flourishes because your audience knows they can count on you. Branding ensures your reputation means something and that your name speaks for itself. 

5. Shows Value To A Like-Minded Audience

The core of a strong identity is based on strong values. The values driving your business empower this identity, which in turn will resonate with your audience. Leading with your values is a key factor to building success by establishing relatability to people who ascribe to your value set. By adding dimension to the character of your business, your audience knows that you’re an active, concerned member of their community that they can trust.

6. Employee Morale & New Talent

Being a recognised business makes your workplace one where people will be excited to be. Whether it’s instilling a sense of pride in your existing staff, or the increased attraction you’ll have for new talent, strong branding empowers your work culture by creating a sense of renown. A successful, recognisable business doesn’t only provide employees with a sense of job security, but a sense of fulfilment in the meaning of their work.


7. Recognition

Recognisability is crucial to building a reliable consumer base for your business because it grows your brand salience. When your brand becomes synonymous with quality and success, you’ll have a huge advantage by being the first name a customer thinks about when in a buying situation. Consistent, clear and relevant branding promotes familiarity with your audience, making your brand the go-to business when they find themselves in need of your product or service.


8. Adds Value

Successful branding makes your business more valuable as a whole. When you’ve established a sense of reliable quality with your audience through repeat business, your brand identity evolves into an icon. Your brand name itself becomes a seal of approval, raising the value of your products and services. Branding provides the capability to make your very identity an object of empowerment.

9. Consistency

Consistency helps you navigate your brand future with clarity and purpose, as you have a pattern of action you can refer back to every time you take a new step forward. Branding establishes a foundational standard for your identity, letting your audience know what they can expect from your business. You have a consistent personality, image, service-level and value set that both you and your audience can confidently return to.

10. Save Money in the Long Term

Making your brand a renowned figure amongst your audience saves you huge amounts of time and money on customer outreach. Your audience will come to know the value of your brand on sight and in turn stretch your marketing budget.

When it comes to choosing a designer or agency, bad branding can be a very expensive business. Choose a service that doesn’t simply follow trends, but implements proven strategies that will save you the pain and money of rebranding later down the line by getting the job done right the first time.

11. Easier to Introduce New Products and Services

Branding creates access to an engaged and loyal audience. This will provide your business with the opportunity to introduce new products and services with ease. When you have already established your brand as a quality provider, then your customer base will more readily accept your new offerings. They know your brand and the power of your name gives your new ideas the credibility that makes future rollouts seamless.


Could Your Business Use The Benefits of Strong Branding?

The benefits of branding cannot be understated. Branding plays a significant role in the future of your business, providing the leading edge that is critical to getting ahead of your competition. You become more than just a business, but a trusted name that builds the genuine connections essential for growing a loyal audience. When you invest in your brand you’ll seize the advantages that determine success and set yourself apart from your peers.

JDDesigns is truly passionate about discovering what makes your brand unique and creating genuine connections with your audience. That’s the kind of branding that makes an impact; we know because we’ve seen its power and successes first-hand. If your business is in need of a much needed boost, then JD Designs are here to help you tell your own brand story.


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About the author

James is passionate about helping businesses launch, grow and build long-lasting relationships.He has created and collaborated on campaigns for iconic brands, such as Facebook, Merlin Entertainments, Instagram and the University of Oxford.

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