Strategy, Branding & Identity Design

Urban Gardeners Republic

Before starting any new project, we get to know a bit about our customers and their goals. It was easy to invest in the Urban Gardeners Republic and their mission – enabling change to people’s lifestyles, giving them access to clever gardening styles and creating 1000 gardens in 100 cities over 5 years. Whether you have a small plot, a balcony, or a rooftop, it’s simple to create your own urban garden.

The logo represents the basic human need for a peaceful retreat within an increasingly busy and condensed lifestyle. We took a leaf, the familiar symbol of the gardening industry, and blended it with a globally recognised image of urbaninity, an apartment block. The sparse, grey floors are offset by the thriving, green middle floor of the apartment block which connotes life and potential of growing, and enjoying, an indoor garden in a small space.

We created and designed their brand identity, with instructions on the usage of the logo, typography, photography, colours, iconography, infographics and social media in order to protect the brand throughout all communications. To encourage gardeners, we also designed a lead-magnet document, with useful infographics, lists and tables.

gardening logo design
horticulture lead magnet design
JD Designs has supported us for almost a year now for our graphic design work. They are always on time and transparent about their availability. It is really easy to coordinate and communicate. They also provide very good advice when needed. They are a company I will recommend at any time.

Bertrand Blancheton

Director, Urban Gardeners Republic

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We are dedicated to building brands and helping them build lasting relationships with their customers. Ready to discuss your project? We’d love to hear from you.