Logo Design


Storrington Cricket Club

Storrington Cricket Club, based in West Sussex, chose us to create a new logo with a fresh approach, whilst providing a nod to their existing logo and their long history. The club, nicknamed The Swans, wanted to engage more with the local community and welcome younger members to their Cygnets team.

We designed the logo incorporating the signature icon of a swan, whilst targeting the broad demographic, with a traditional, yet modern feel. The raised head promotes forward thinking towards the younger generation, along with the curved neck symbolising the ‘S’ in Storrington. The wide-spanning wings encourages the welcoming and inclusive nature of the club. The 19 visible feathers are a nod to the past, representing the 19 run victory in 1800 over a Sussex team.

The swan icon was developed using the golden ratio method. The golden ratio is commonly found in nature and in man-made design, such as the Pyramids in Giza and the Sistine Chapel. When used in design, it can create aesthetically pleasing compositions. Our bodies and faces even follow the mathematical ratio.

The logo was selected and published in the 2022 edition of the LogoLounge book.

Multi-Award Winning Project


Runner Up: The Best Brand Awards 2023 – New Logo Category – Storrington Cricket Club


Finalist: London International Creative Competition Awards 2023 – Logo Category – Storrington Cricket Club


Winner: Wolda Awards 2023 – Logo Category – Storrington Cricket Club


Featured: LogoLounge 13 – Logo Category – Storrington Cricket Club


We pride ourselves on delivering designs & artwork that truly make an impact. What makes us even happier is hearing your feedback. See just some examples of how we’ve helped our amazing customers propel their business.
James assisted our Cricket Club with a new logo design. His approach from start to finish was very refreshing. He took time to understand the history of our club and our current vision/strategy. This was then factored in to the different design options that we had to choose from. The end result is a new, fresh design that reflects our club but with a more modern look. Thank you very much! I would recommend JD Designs without hesitation.

James Harrington

Vice-President, Storrington Cricket Club

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