Logo Design & Visual Identity

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Positive Sum

Positive Sum provide consultation on the risks and opportunities presented by blockchain, helping people to apply the right tools and thinking to make blockchain safer for everyone. They differentiate themselves via deep integrated knowledge compared to existing consulting firms. We established a list of keywords that would define the brand and help us build a relevant visual identity. We crafted the sigma symbol with a clean, masculine style that is structured into a pattern that forms a badge of honour, conveying expertise, quality, security and trust that customers will pay more for. The proposed colour palette heightens these emotions, with minimalistic layout compositions, alongside subtle futuristic, abstract patterns.